Why $200B in returns is a fit problem, not a logistics problem
Free returns trained a generation of shoppers to bracket sizes. Here's what actually fixes the bleed.
Inside our garment-on-body render pipeline
How we turn a flat product photo and a few measurements into a sub-second personalized preview.
How a 12-SKU pilot cut returns 38% in 6 weeks
A boutique denim brand tested RunWayify against their best-selling fit. The data was loud.
The product-page anatomy that converts in 2026
Five above-the-fold patterns that move the needle when shoppers can finally see themselves.
What we got wrong in our first six months
An honest postmortem of a feature we shipped, killed, and rebuilt.
Carbon math: every avoided return = one shirt's worth of CO₂
We sat down with our LCA partners to put a real number on the climate cost of guessing your size.